Dasheeda Dawson 

Founder & Best-selling Author

The WeedHead ™

Dasheeda Dawson is founder of The WeedHead™ & Company  and author of the bestselling workbook, How to Succeed in the Cannabis Industry, 3rd Edition. A global cannabis advocate and industry thought leader featured across multiple outlets, including Entrepreneur, The New York Times, and Essence, Dasheeda is a corporate-to-cannabis crossover pioneer and world-renowned cannabis business strategist with experience as an industry educator, senior executive leader and strategy expert for multiple cannabis businesses, political/municipality leaders and media outlets across the country. More recently, she was selected to oversee all regulatory, licensing, compliance, equity and educational initiatives for the City of Portland, Oregon’s legal cannabis industry, both medical and adult-use. 

From Target to THC, she has nearly 20 years of business development, strategic management and brand marketing excellence while leading cross-functional teams for United Way, Target Corporation, and Victoria’s Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University. She is a co-host on She Blaze, an award-winning weekly cannabis news and culture podcast available on Spotify, Apple Podcasts and iHeartRadio. Additional affiliations within the cannabis industry include co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE) and founding chair of the Cannabis Regulators of Color Coalition (CRCC).  

Originally conceived to document her experience in the legal cannabis industry, The WeedHead™ & Company is at the unique intersection of business, policy and science and has grown to encompass education, empowerment and e-commerce for professionals curious about and working in cannabis.

Additional affiliations within the industry include Chief Strategist for the Cannabis Health Equity Movement (CHEM) and member of the Oregon Cannabis Commission - Governance Frame Working Subcommittee.

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