Founder & Chief Executive Officer
The WeedHead ™
Dasheeda Dawson is The WeedHead™ - a global cannabis advocate, award-winning executive strategist and author. An industry thought leader featured across multiple outlets, including a historic Times Square billboard campaign, Entrepreneur.com, Huffington Post, Black Enterprise, and Essence Festival, Dasheeda is a corporate crossover pioneer spearheading the “rebranding” of cannabis as medicine for mainstream consumer market adoption. From Target to THC, she has over 15 years of business development, strategic management and brand marketing excellence while leading teams for United Way, Target Corporation, and Victoria’s Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University.
Dasheeda is the author of How to Succeed in the Cannabis Industry, a top-selling workbook for entrepreneurs, contractors and professionals looking to transition their skills into the legal cannabis industry. Originally conceived to document her experience, The WeedHead™ & Company has grown to encompass education, empowerment and e-commerce for professionals curious about and working in cannabis.
Additional affiliations within the industry include co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE), board member of Doctors for Cannabis Regulation, and member of the Oregon Cannabis Commission - Governance Frame Working Subcommittee.