The 420 Executive W/ WeedHead™ CEO Dasheeda Dawson & NYS Assembly Candidate

The 420 Executive Landon Dais interviews The WeedHead CEO Dasheeda Dawson, as she discusses her new book "How to Succeed in the Green Rush".

Dasheeda Dawson is The WeedHead™ - a global cannabis advocate, award-winning executive strategist and author. An industry thought leader featured across multiple outlets, including a historic Times Square billboard campaign,, Huffington Post, Black Enterprise, and Essence Festival, Dasheeda is a corporate crossover pioneer spearheading the “rebranding” of cannabis as medicine for mainstream consumer market adoption. From Target to THC, she has over 15 years of business development, strategic management and brand marketing excellence while leading teams for United Way, Target Corporation, and Victoria’s Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University.

Dasheeda is the author of How to Succeed in the Cannabis Industry, a top-selling workbook for entrepreneurs, contractors and professionals looking to transition their skills into the legal cannabis industry. Originally conceived to document her experience, The WeedHead™ & Company has grown to encompass education, empowerment and e-commerce for professionals curious about and working in cannabis.

Additional affiliations within the industry include Chief Strategy Officer for Minorities for Medical Marijuana (M4MM) and co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE).


Our PIF Lounge guest is Assembly Canidiate Alex Roithmayr, a native of White Plains. states, “I’ve learned about your concerns and issues,” said Roithmayr. “I know how unaffordable our communities are. I know how when it comes to our train service, the only thing on time about Metro-North is the fare hikes. I know that we must support a carbon-neutral New York and that we need bold new ideas to take on climate change. I know your suffering from the burden of student debt, both for those trying to get an education and their families that support them. And I know that we must stand strong in the face of hate in our communities, and not accept a Westchester where we wake up to hate spray-painted on our monuments.”

These issues, along with bringing equality to the individuals with disability community, and always fighting for a more ethical Albany, Roithmayr promised would be the centerpieces of his campaign.

Raised in White Plains since he was one-year-old, Roithmayr has a history of community service from White Plains High School class president to chief of staff for Assemblyman David Buchwald. After volunteering on Congresswoman Nita Lowey’s re-election campaign, he was president of the College Democrats at Marist College, a founding member and vice president of the White Plains Lions Club, and has served as vice president of the Westchester Young Democrats since 2017.

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