December 9, 2019

NEW YORK, NY---Cannabis is America’s fastest growing industry. However, those without the resources, information and connections to enter the space risk being locked out of its vast potential for wealth generation or worse lured into get-rich quick schemes by charlatans looking to exploit their desire to join the green rush. People from communities most impacted by the war on drugs are particularly vulnerable. Industry trailblazer and CEO Dasheeda Dawson is tackling this opportunity gap head-on through the launch of her ‘Sharing Success in Cannabis’ book tour to promote her top-selling workbook How to Succeed in the Cannabis Industry, now in its 3rd edition, an essential primer on the marijuana business offering a comprehensive industry overview, easy-to-follow examples and guided exercises to help committed students develop personalized plans for success.

The ‘Sharing Success in Cannabis’ book signing tour will officially kick-off on Tuesday, December 10, 2019, at MJ Biz Conference during Minorities for Medical Marijuana (M4MM) Association Day in Las Vegas, NV. MJ Biz Con is the country’s longest-running and largest cannabis business conference, this year expecting over 30,000 attendees. Additional tour dates include Saturday, 1/18/20 at Gallery 992 in Atlanta, GA and Friday, 2/7/20 at Hemp Haven Wellness Center in Laurel, MD with more cities to follow through June 2020. Her goal: to democratize the cannabis industry and turn inclusion from concept to concrete reality by adding entrepreneurs, employees and investors from communities most impacted by prohibition and the war on drugs.

”Legal cannabis offers tremendous opportunity, but it is tilted in favor of the wealthy and powerful,” says Dasheeda Dawson, a respected industry pioneer who leveraged a senior-level corporate career to transition into the business. “Truly leveling the playing field requires education and empowerment for those already facing tremendous disadvantages. Unscrupulous people are selling expensive pipe dreams, and I’m here to combat the disinformation with a guided path to success. This workbook offers motivated individuals an affordable and pragmatic entry into legal cannabis industry with their existing skills and resources. “

The multi-city tour will highlight both Dasheeda’s personal journey and clear-eyed approach. There are no shortcuts in the cannabis business, but a thorough understanding of industry dynamics coupled with a practical approach to providing value based upon one’s existing skill set can propel people to success, even without six-figure start-up capital or high-level connections. Her goal is to create the next crop of cannabis pros who can generate millions in wealth for their communities and provide a ladder for others.

Affordably priced at $19.99, How to Succeed in the Cannabis Industry, is available on Amazon or directly from Dawson’s website.


For more information about Dawson, and The WeedHead™ & Company, her cannabis education and lifestyle platform, visit:


Imani Dawson

MJM Strategy



About Dasheeda Dawson:

Dasheeda Dawson is The WeedHead™, global cannabis advocate, award-winning executive strategist and author of top-selling workbook, ‘How to Succeed in the Cannabis Industry’. An industry thought leader featured across multiple outlets, including a historic Times Square billboard,, and Essence Festival, Dasheeda is a corporate-to-cannabis cross-over spearheading the “rebranding” of cannabis as medicine for mainstream market adoption through industry-leading education, mission-driven advocacy and innovative business strategy. Additional affiliations within the industry include Chief Strategy Officer for Minorities for Medical Marijuana (M4MM) and co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE).