Last week, the Altria Group, parent company of tobacco company Philip Morris and producers of MARLBORO cigarettes announced an 1.8 billion investment into the cannabis industry, the first of what will likely be many such businesses entering this lucrative sector. You know that the Green Rush is a big deal when even big tobacco is rushing to get in.
It has 5000+ employees
It is a 30+ year company
It generates 25 BILLION in revenue
It has 100+ BILLION in Market Capitalization
It is a fortune 500 company
Altria’s investment is a sign that big tobacco’s entry is imminent. Other big industries like alcohol and pharmaceuticals have already begun tapping into the enormous potential for profits. Big money will transform the cannabis industry and raise the barriers for entry.Big companies in the tobacco industry are angling for an "in" because they know cannabis is the future. It’s only a matter of time before it brings it huge government lobbying operation into the space. If big tobacco managed to keep cigarettes and its documented harmful effects alive and well despite federal, state and local regulations seeking to curb smoking, just imagine its potential impact on cannabis.
According to the Center for Public Integrity, Altria spent approximately $101 million on lobbying the government between 1998 and 2004, making it the second most active organization in America. With big tobacco leveraging its massive lobbying effort, federal legalization could happen faster than any of us imagined.
While all this is great for cannabis users, big tobacco being big tobacco will make it harder for prospective entrepreneurs and investors. If you’re interested in the cannabis industry, now is the time to get in before these huge titans take all the profits and the growth for themselves.
Our workbook will provides a well-researched and proven blueprint for everyone from entrepreneurs, consultants, contractors, and professionals aiming to enter the legal cannabis industry. The cannabis industry still offers plenty of opportunity, but with big tobacco coming in, that won’t be the case forever. We are interested in helping you enter the cannabis industry while the barriers to entry remain low. There’s no old boys club, no structural difficulties to overcome, the opportunity to become one of the key players still exists for the moment. We are committed to giving everyone a chance to enter this market.