Conversation and book signing with Dasheeda Dawson, The WeedHead™ - author and award-winning business strategist.
Legal cannabis is blazing! Everyone is talking about it, but few understand the key sectors, or the best way to profit and build wealth in the country’s fastest growing industry. Industry pioneer and corporate-to-cannabis crossover Dasheeda Dawson cuts through the misinformation and hype with How to Succeed In the Cannabis Industry, an incisive workbook offering a solid foundation in the marijuana business.
As part of an unprecedented push to bring 1000 entrepreneurs from financially vulnerable communities into the industry and create $100 million dollars in multi-generational wealth, Dasheeda has launched the “Sharing Success in Cannabis” Book Tour in support of the 3rd edition of top-selling workbook How to Succeed in the Cannabis Industry. With clear, easy to follow examples, Dasheeda delves deep into the blossoming industry, providing an overview of every sector within cannabis, as well as the top roles and advice for breaking in.Aimed at those interested in investment, entrepreneurship and changing careers, the workbook uses guided exercises to help committed readers develop personalized plans for success.
Join The Weedhead™ & Company and get your book signed by Dasheeda! This event is RSVP only, and space is limited.
Event Name: "Sharing Success in Cannabis" Book Tour"
Date: Wednesday, February 26th
Location: Harris School of Public Policy (The Keller Center) - 1307 E 60th St, Chicago, IL 60637
Time: 6PM - 9PM
Dasheeda Dawson is CEO of The WeedHead™ & Company and author of top-selling workbook, How to Succeed in the Cannabis Industry. A global cannabis advocate and industry thought leader featured across multiple outlets, including Entrepreneur Magazine, The New York Times, Essence Festival and a historic Times Square billboard campaign, Dasheeda is a corporate-to-cannabis crossover pioneer and world-renowned cannabis business strategist with experience as an industry educator, senior executive leader and strategy expert for multiple cannabis businesses, political/municipality leaders and media outlets across the country.
From Target to THC, she has over 15 years of business development, strategic management and brand marketing excellence while leading teams for United Way, Target Corporation, and Victoria’s Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University. She is a co-host on She Blaze, a weekly cannabis culture and news podcast available on Soundcloud, iTunes and iHeartRadio. Additional affiliations within the cannabis industry include Chief Strategy Officer for Minorities for Medical Marijuana (M4MM) and co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE). She was recently appointed to the Doctors for Cannabis Regulation Board of Directors and the Oregon Cannabis Commission - Governance Frameworking sub-committee.